I am still working on fine tuning my shots but I thought I would share a few tips that I have picked up along the way for the best product photography, and the best shots to get into great treasuries.
1. Use natural, indirect light. This is essential because you do not want your products to be washed out or so bright they are hard to see. Find a nice shady spot in the morning or middle of the day, or find a north facing window to get that beautiful indirect sun-lit look!
Example: This Gray Wooden Stool by PineandMain is a great example of a photo that has just the right light! I personally like this lighting because it is not harsh, it allows the product to be the center of attention, and does not have prominent shadows that could distract from the product. Great shot!
2. Use a white or neutral background, or a solid color, with a smooth texture. Backgrounds are very important because they can be a major distraction from the product. The very first shots I ever took when I joined Etsy in 2009 were HORRIBLE! I used light grey FELT as my background! It looked fuzzy and totally gross! Now I use a large piece of ply wood that I painted white to get a rustic (yet neutral) feel from. Even though white and neutrals can seem boring, find a way to make them fit your own style. In my opinion, avoid getting to close to a textured wall, or using a wrinkled or fuzzy fabric.
Example: This photo of LittleWrenPottery's Anchors Away mugs is a great example of non-distracting neutral background that perfectly compliments her product! Great color in this shot!
3. Use appropriate props. I think this is the trickiest part of product photography because props can either clutter your photo and your customer will have no idea what you are selling, or the props will enhance the product (which is the goal!).
Example: Occasionally, I prop my flowers up in a mason jar, or I add a few pine cones to the setting for a rustic/woodsy feel.
4. Get a shot from as many angles as possible. On Etsy we have the option to post 5 photos per product, use them all! This gives your customer the most options for viewing your amazing product and the more pictures = the more time spent browsing in your shop = better chances of getting a sale!
5. Be yourself! This is super corny but I believe that when we use our own talents and styles that is really reflected in our products. You may be in a category that is totally packed but if you take great pictures that represent how you feel about your product, you will stand out! Also, there are some GREAT (and I mean, really, really, great) photos out there on Etsy, and even on our team that break all of these photo tips with grace and style!
Here are some other photos from our team that I absolutely love:
Leave a comment and share your tips for great product photography!!